REACHING YOUR TARGET DEMOGRAPHIC

Having a well-defined target demographic (market) is essential for any business to thrive. When you were writing a business plan and choosing a location for your gym, you undoubtedly took into consideration the “type” of clients you intended to serve such as male or female, athletes versus general population or rehabilitation, age and even occupation or income level. But, a prime location and the desire to serve a specific demographic do nothing to fill your gym if 1. you don’t have a clearly defined message and 2. your message isn’t reaching the right potential customers.

Marketing is expensive and it does no good to throw money at a campaign that ultimately doesn’t convert a single client. That said, the best marketers take a step back and analyze the audience they wish to reach in order to craft the right message to reach them. You must “determine what segments exist in the overall population and create a clear and complete picture of the characteristics of a typical member in this segment”.

Think about the programs you offer and list out all of the features and benefits. What do you offer potential clients that they can not find elsewhere? For example, let’s say you offer a program for aspiring High School athletes. Do you work on agility? Speed? Footwork? Strength Training? What makes your facility the best place that they can get training? Indoor turf? Sport-specific training options? Former High School and College Athletes as trainers? Special Certifications? It is no doubt a costly program, because it is so specialized, so make sure you also take that into consideration. From there, you can break down different traits that each High School Athlete shares. So, your demographic profile has gotten more specific. Ie: Males,High School, Football players, ages 14-18, Middle to Upper Middle Class. Now that you know exactly who you are trying to reach and what you are trying to sell them, you can craft a message that appeals directly to them. In this scenario, because the majority of the target you are trying to reach involves minors, you will also have to consider targeting the parents or guardians as well. “A well-defined strategic demographic of your customers and prospects is half the battle in new client conversion. It also leads into the next phase of creating buyer personas which helps in both marketing and sales.”

digital marketing fitness

As soon as you have a clearly-defined target, you need to make sure that your idea and target are both viable. You should ask yourself these questions: Can I fill this program? What drives my target to make decisions? Will they benefit from my program? Can they afford it? How do I reach them?

So, now you have your demographic locked down, you have created the perfect message to appeal to them while highlighting the top level features of your program and you’re left with the other half of the puzzle – where is my target audience? As you well know, traditional forms of advertising are a dying breed and digital marketing is taking its place in full force. The trick is focusing your marketing dollars on the sites that attract your target demographic. And, marketing in this world can change from one day to the next as new apps develop and people migrate toward them. It’s important to stay on top of these migrations so you don’t keep campaigns going when nobody is seeing them.

Knowing exactly who to market to and where to find them help keep overall marketing costs low. These are the top sites that marketers use today for targeted approaches to digital marketing. Each individual site has its own set of rules about how you are allowed to advertise, but by choosing the site with the correct demographic, the rules are worth it. You’re going to get your product (your gym, your services) in front of the right people!

Facebook “A study conducted in 2015 indicated that 77% of Facebook users were highly educated females, with a majority of them over the age of 30. 58% of adults use Facebook.”

Instagram – “Instagram has overtaken Facebook and Twitter as the network with the largest population of younger userswith over 50% of people aged 18-29 using this medium.”²

LinkedIn – “According to LinkedIn, the fastest growing demographics in its network are students and recent college graduates, making up over 39 million users. 23% of adults use LinkedIn.”²

Pinterest – “Pinterest Users skew heavily toward educated females with disposable income. If your product is more of a leisure good, this is a good medium to conquer.”²

Snapchat – “Over 60% of Americans between the ages of 13 and 38 are on Snapchat.”

Twitter – “Surprisingly, Twitter skews slightly more toward younger male users.”²

YouTube – “YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

Remember: fully define your demographic, craft a targeted message that will resonate with them and ensure that you don’t blanket the market with your message, rather utilize the mediums that are most likely to host the clients you want to reach. With these marketing strategy tips in mind, you’re already ahead of the curve.

At Profit Marketing Solutions, we strive to stay ahead of the curve in Digital Marketing Fitness Industry. Schedule your digital strategy call with us today and let us help drive your demographic through the doors.

Read Full Article on: https://pfmarketingsolutions.com/2016/10/27/target-demographic/

Top 6 Tips to Find the Best Pool Cleaner in Simi Valley

Being one of the most attractive suburbs in Southern California, Simi Valley is exquisitely beautiful. The houses, the community, the landscapes, and almost everything about this town is charming.

If you are a resident here, you will know that it attracts a lot of people who wish for a getaway. What makes the place much more appealing are the crystal clear outdoor pools in every nook and corner of this place. The pools are well-maintained so that they stay as beautiful as they should.

However, maintaining the condition of a pool is not as easy as cleaning your kitchen sink. It takes a lot more effort, energy, and probably even much more knowledge to keep it clean.

If you have a big family and a hectic work schedule, we understand you won’t have enough time to take care of it. This is why we are here to ease things for you.

In this guide, we will provide you with a list of the top 6 tips to find the best Simi Pool Cleaners.

Without further ado, let’s get started!

Search

The first step to finding a reliable Pool Cleaning Simi Valley always has to be looking up info yourself as you are right now doing. Good job!

Pool Cleaning Simi

When you start looking by yourself, you at least have an idea about different companies and the services they provide. You get to know the materials they use, how good they are, and so on. Do this as much as you can possibly.

You also can move on to people and find out about their favorite service providers and the things they did to narrow down their search.

Recommendations

When you’re done gathering information by yourself, you can turn to people that you trust for suggestions and recommendations.

Why does it have to be people that you trust? Because these are the people who will give you genuine reviews. People like your friends, family and good neighbors will probably do the needful even before you can mention the need for finding a pool cleaning Simi Valley service.

If they tell you that a certain Simi pool service is great then you can rely on that team to take care of the pool.

Make sure that you ask from a number of people, though. Some might have had a good experience with one company while others may not. This is when you have to go by the “majority wins” rule.

If a r company is highly recommended by more than one person, it means that you can rely on it to get your pool cleaned.

Efficiency

Efficiency is another important feature to look for. We know that this can be included within getting recommendations or finding experts but we feel like it deserves an explanation of its own.

Just as you do what you love so well, you would also want a team that works on your pool to be very efficient.

This includes finishing work on time, making sure the pool functions well enough, and the like.

The construction part will show its results in the outcome. Therefore, efficiency will finally reflect once the cleaning is done.

Experts

As things should be done efficiently, we recommend you look for Pool Cleaning Simi experts in the field.

First off, experts are people who have long years of experienced and are highly recommended too. This makes them good at what they do and they probably have no room for mistakes.

Secondly, since you won’t be there to monitor their work all the time, the team has to take the initiative to get the work done in time by themselves. Professionals will do the work efficiently irrespective of your presence because…well…they’re pros and know better.

Services Provided

You have to look for pool cleaners who can provide a variety of services. This is how you ensure that the pools gets cleaned thoroughly.

Along with the services they offer, you also have to do a brief search of the kinds of tools used to clean pools. When that is done, you can check if they use similar tools. You are then assured that you will make the right decision on choosing the best Simi pool cleaners.

Affordable

We have now reached the most crucial part and whatever we have mentioned boils down to this. Money is the tie-breaker when it comes to finding products and services. We understand that and we’re here to help.

Of course, expensive services do not necessarily mean you get better quality. But you have to spend some time to weigh the prices and compare between them. Go for the option that works for you most.

Also, check if the amount of services they provide are reasonable considering the amount you’ve paid for. If so, then you’re in luck.

Final words

So, we have discussed all the tips and guides very thoroughly. And before you decide to hire a team of Simi Valley pool cleaners, we have summed up everything that we have mentioned below:

Whatever points we have named above are interrelated. We have broken them down to make things easy for you, as promised.

All you need to do is make sure that you follow the tips and take note of them because you will probably save a lot of time and effort to find Simi pool service.

It is also important for you to have some knowledge about pool cleaning Simi Valley services before you try to find one.

Keep in mind that we, at Valley Pool Plaster, have professional pool cleaners who can help you with anything you might need.

So, if you’re ready to hire the best pool cleaning service in Simi Valley, do not hesitate get in touch with us!

Article Source: http://www.stantonpools.com/top-6-tips-to-find-the-best-pool-cleaner-in-simi-valley/

How to Add Value to Your Home with a Loft Conversion?

A loft conversion can be a good idea to get some extra space without burning a hole in your pocket. Though it requires some planning, it can add value to your property. When compared to other renovation or extension works, a loft conversion can sometimes save money and time. Loft conversions are considered to be one of the best ways to transform the vacant space of your home. It not only maximizes your living space, but also makes it more comfortable for the home owners. It is surely a cost effective solution when compared to buying a new house.

Different types of loft conversion and extension techniques are available to match your requirements and existing construction of your property. A specialist would take around 6 to 8 weeks for the completion of loft conversion.

loft conversions
loft conversions

How Does Loft Conversion Help Your Property?

Add an Extra Space

Many homeowners think that buying a new property is the only answer to accommodate their lifestyle changes and expanding family needs. Loft conversions are a good option to create some extra space to your property without having to go through the hassle of moving house. As it often doesn’t require major structural modifications to your property, a loft conversion could definitely be considered less stressful than moving house.

Increase Your Property Value

Some property experts suggest loft conversions or extensions when trying to add value to a house. This is a type of home improvement is one that can often lead to a noteworthy increase in property value. Usually, an attic is space left unused, which can often occupy 20% to 30% of the house. When you convert this area into a well-designed and useful space, you increase the usability of the house and therefore often increasing the value of the property.

Quick and Easy Option

Considering loft conversion can be a wise decision to add some extra space for a bedroom or a playroom for your kids. Once you’ve made up your mind for loft conversion, you should look for a licensed and experienced professional. It is essential to hire someone who has extensive experience in the industry to make sure you carry out the best work possible. It is advisable to get multiple quotes from contractors and hire the best one. Look for a professional that makes use of high quality building materials, understands and adheres to the rules and regulations in your locality. Of course, always pay special attention to safety while looking for professionals for loft conversions and make sure that they have the correct accreditations and licenses.

Source By:-https://www.tmlofts.co.uk/how-to-add-value-to-your-home-with-a-loft-conversion/

Web Portal Development and Enterprise Portal Development

Web Portal Development Canada – A custom web development Toronto company in Canada has pioneered the domain and has successfully executed top of the line portals that incorporate the latest technology and most interactive options to attract users to your website. We have an experienced team who understands the technicalities involved in the process of Website Portal Development and give customized product to fit to your specific requirements. The importance of integrating the latest technology development platform with an attractive usable design and navigation puts Web Portal Development Canada apart from a regular Web Portal Development company in Canada.

About Web Portal:

custom web development toronto

Web is full of information and knowledge and there are many ways to retrieve. Web portal is one of the easy and resourceful modes that offer various resources and services like such as e-mail, forums, search engines, and online shopping malls that help the user of portal to interact with individuals and groups spread over the internet. A Web portal is a site that functions as a point of access to information on the World Wide Web. Portals present information from diverse sources in a unified way.

Our Web Portal Development Services and Solutions:

  • Customized application development for a web portal already in place.
  • New web portal solutions integrating a great interactive design with a latest technology platform.
  • Integrating third party applications such as payment gateways, open source interactive modules etc.
  • B2B portal solutions that provide comprehensive web services such as eCommerce application with shopping cart and e-Marketplace servicing as a business hub.
  • B2C portal solutions for a business to reach its target customer base. Provide a single point of contact to the users to effectively access wide spectrum of useful information, conveniently.
  • Corporate Web portal Development
  • Hosted Web Portal Development
  • Domain specific portal Development
  • Enterprise Portal Development
  • Online Travel portal Development(web site)
  • Knowledge Portal Development
  • Hotel Portal Development
  • Job portal Development
  • Entertainment Portal Development
  • B2B portal development
  • B2C portal development
  • E-commerce Portal

Why Look in Ulladulla for a Onsite Caravan for Sale in NSW?

Have you thought about looking for a holiday home that is fun and convenient for your family to spend nice weekends away together? Onsite Caravans are a great affordable holiday home option, you can find an Onsite Caravan for Sale in NSW and other states around Australia. With Australia’s property prices going higher and higher, owning your own holiday home is becoming more difficult for regular Australians. Caravan Park holidays offer a fun and social holiday for the whole family, Onsite Caravans allows you to have a permanent van situated at the your favourite Caravan Park without requiring you to tow the van in and out for each holiday.

You may be wondering where is the best place to find Onsite Caravans, for this article we will focus on a favourite spot where you can find Onsite Caravans for Sale in NSW. As Sydney is the largest city in Australia there are plenty of Sydneysider’s who are looking for Onsite Caravans for sale in surrounding area. For holiday homes or Onsite Caravans the best place to look are locations that are within 2-3 hours of the city. This will mean you are don’t have too much hassle in getting to your holiday home as regularly as possible. Many Caravans, Cabins On site for Sale in New South Wales can be found in the South Coast of New South Wales. One place that you should consider research is beautiful Ulladulla set on a coastal harbour and not far from Sydney.

Ulladulla distance from Sydney

Onsite Caravans for Sale

Ulladulla is 179km from Sydney and will take you about 3 hours to drive. The area is popular with holiday makers because it is set on the edge of a beautiful harbour, it is near picturesque lakes, wineries, charming villages and beautiful beaches. The township is not large with a population of around 20,000. Many local business owners focus on tourism as the areas offers a fantastic location for Sydneysiders to explore Ulladulla’s water activities. Many people who are looking for a Caravan Park On-site Cabin for Sale or a Onsite Caravan for Sale in NSW choose Ulladulla because of its close proximity to Sydney and the quiet scenic surroundings it has to offer.

If you are considering looking for an Onsite Caravan for Sale in NSW and wonder if Ulladulla is the right choice, here is a couple of activities you can get up to while you are enjoying you new Caravan Park holiday home.

Cupitt’s Winery

A major attraction in the area is Cupitts Winery, its a boutique winery and cellar door but has so much more to offer. The place is truly a food, beer, wine and cheese experience. It includes a Microbrewery and fromagerie and is set in a picturesque coastal countryside setting. If you are looking at a Caravan Park On-site Cabin for Sale in the area, many of the Caravan Parks are not far away so you can come with your family and enjoy the atmosphere.

Also keep in mind that if the Caravan Park where your Onsite Caravan is located is pet friendly you can also bring you furry friend to Cupitts winery as they are happy to accommodate. To top it off the winery showcases beautiful views of Burrill Lake and Pigeon House Mountain.

The Coomee Nulunga Cultural Trail

If you are looking for an Onsite Caravan for Sale in NSW that encourages your kids to enjoy the great outdoors then Ulladulla might be the right choice as there is bushwalk to explore called the Coomee Nulunga Cultural Trail. The trail is great for getting the family outdoors and consists of a 700 meter one way path that travels through the scrub down to Renny Beach. Along the path are many Gawanda Daran or Dreaming Poles. These are aboriginal hand painted and carved poles that depict many species of flora and fauna that have been seen in the area.

Ulladulla could be the perfect weekend holiday spot for you and your family. There are Caravans, Cabins On site for Sale in New South Wales, Ulladulla. Checkout Holidaylife.com.au for the best Onsite Caravan for Sale in NSW.

Julian Rembrandt has spent the last 10 years in the hotel industry across Australia and Asia. Permanent Onsite Caravans have been around for many decades but the knowledge about how to make the right purchase decision has been limited. Julian helps to educate people on the best ways to go about owning an Onsite Caravan. Julian Rembrandt owns and operates Holidaylife.com.au, a listing site for Onsite Caravans for Sale.

Source URL: https://www.holidaylife.com.au/why-look-in-ulladulla-for-a-onsite-caravan-for-sale-in-nsw/

SUBMIT OR NOT TO SUBMIT

I have a theory about submitting a website using third party companies. You know the ones, “Your Site Seen by Millions. Submit to 500,000 Free Sites Now!” I have paid for and used some of these “snake oil” offers and like many others waited, and waited, and waited, and I am still waiting to see the shower of backlinks pointing to the intended site. I am starting to doubt that they are ever going to show up. At this point I would be satisfied with a sprinkle instead of the shower I had originally anticipated.

So, what am I worried about? Sites under my care are fairing very well without the “snake oil”. Emerald Tree Service just renewed their contract for still another year following the example of many other happy website owners. Let’s face it, for less than a thousand dollars a month not only do they pay for and receive Featured Listings in a network of sites used by millions, But they also during the past year were included in my continued exploration of San Jose SEO (which is an invitation sent at random to a select few and continues to provide me with a steady stream of websites to experiment with at absolutely no cost to the beneficiary.)  Emerald Tree Service comes up number two in the search on Google for “tree service Seattle” with the results page showing 968,000 web pages including those keywords.

san jose seo

Back to center. I never submitted Emerald Tree Service to any Search Engine not to mention any third party submit programs. So, here is my theory: It is better SEO to manually and strategically place the respective URL in High Ranking Directories like MapQuest, AOL, AnyWho, 411.com and let nature take its course. There are many examples to support this theory. Probably the most interesting is a company for which I San Jose SEO over a year ago. Namely Sea Tac Copy located in San Jose.

It started with a brand new URL which I helped Sea Tac Copy purchase from Godaddy. The keywords that were being targeted “Used Copier Seattle” were included in the new URL commonly referred to as “Sandbox URL” by Google and most of the SEO community. Sandbox is a name used to refer to URL’s less than 12 months old and is considered very, very difficult to obtain high rankings with Google during the initial 12 month period.

To make this long story short. After getting my coveted list of high ranking sites to point to Sea Tac Copy’s URL and mixing in a few other select Blog’s and of course personally Optimizing a couple of my Pillar pages on the Net, the URL went to #1 and #2 within a few weeks for the search term “Used Copier Seattle” and has been there for over a year.  This was and is still directly ahead of “BuyerZone” which is still #3 and a page known to have over 50,000 backlinks and tons of content.

CONCLUSION: I believe that with the correct linking and strategically placed keyword phrase that a San Jose SEO Services web page maybe better off without submitting at all.

Whey Clear Liquid Protein

Whey clear liquid protein is used by many body builders and endurance athletes. But did you know that in addition to helping those athletes build more muscle and recover faster after exercise, consuming whey has many other benefits?

The main components in whey protein are amino acids, and they exist in whey in a form that is easily absorbed. These amino acids are sometimes called the building blocks of protein in the body. And proteins have many functions:

clear liquid protein

  • Proteins in the form of enzymes help to speed up reactions and help the body to perform its very important work of detoxification. Enzymes are used for digesting and metabolizing foods as well as for replicating DNA.
  • Antibodies which protect the body from germs are made up of proteins.
  • They are required for repairing as well as building tissues, including muscle tissue.
  • Hormones are made out of proteins (hormones are messengers in your body that order your cells to do all sorts of vital things).
  • They help to make your hair, skin and nails strong and healthy.
  • Protein is required for the proper functioning of body processes like transporting nutrients and contracting muscles.
  • Proteins can provide energy to your body.

In their function of helping the body in detoxifying poisonous substances, proteins and their precursors seems to be critical in aiding both to prevent disease and in helping you have optimal health. The amino acids in whey clear liquid protein, especially one called cysteine, help your body to manufacture the antioxidant glutathione, which is used in detoxifying many chemicals. Glutathione has been called the master antioxidant, and some scientists feel it is the most important nutrient for the body for detoxification, after water!

Whey also has other components such as Lactoferrin and Immunoglobulin G (IgG) that help to boost your immune system. Many have reported that taking whey clear liquid protein increases their energy, endurance, mood and helps them to lose weight as well. So what are you waiting for?

Why Consider Round Flat Weave Wool Rug

Today there are more options than ever when it comes to choosing suitable flooring for our homes. Whether you have a carpeted floor or have hard floorboards installed, a rug can add an extra sense of elegance and style to the living space. If you are bored with the same old rectangular or square designs then why not opt for an interesting alternative such as round Transitional area rug. These would really make your room stand out from the crowd.

If in the past you would have always opted for large area rugs then you may not have fully appreciated the aesthetic charm of using smaller rugs in specific areas of a room. A circular rug can be used to great effect to denote the center of a room or to demarcate certain areas. A large round Transitional area rug would look great in front of the fire place or even under a table. Though a simple accessory, a round rug can create a completely new feeling in any living or work space.

Before deciding on the exact design it is important to consider a number of different factors. For example if you place the rug in an open space it can create a feeling that the room appears bigger. This may not be so preferable if the room is sparsely furnished, it may be better to opt for a selection of small round Transitional area rug to minimize the effect.

flat weave wool rugDark colour round Transitional area rug can make a room take on a more compact appearance. Conversely, a bright colour design with concentric circles can create a feeling of a larger room. It is important to consider various factors to ensure you spend your money well and without any regrets.

There is always the option of choosing a round Transitional area rug that comes with an image or picture embossed. These are usually a similar price to other rugs and can look great in a bedroom or bathroom. They can complement any decor and also feel wonderful underfoot.

Maintaining a round rug is not really that different than taking care of a regular design. Any wool rug, no matter what its size, should be washed and dried by hand. Never place a wool rug in the washing machine as it can shrink or become damaged in other ways.

Small round Transitional area rug can look wonderful as a covering near to entryways or in hall ways. They can add a welcoming feeling to any home. A beautiful handmade design would create a lasting impression in the mind of any visitors.

Choosing a rug for the home has never been easier. You can now minimize the work involved by checking prices and options online. It is a lot more convenient to check what stores have which types of rugs in stock before driving to their showroom. A professional rug outlet should have a website through which many of your questions and queries can be answered.

Before making the purchase make sure you have some sort of warranty alongside advice relating to cleaning and maintenance.

Coast To Coast To Tickets

Coast To Coast To Tickets is one of the best American ticket counters. The tickets to various events which are not easily available can be bought at this XL Center Box Office. Tickets to concerts, Tickets to theaters and tickets to family shows are obtainable at the ticket counters of Coast To Coast To Tickets. The tickets to the best seats with the most advantageous view or tickets to the shows that are in high demand or even tickets to shows at the very last moment everything is arranged by this ticket dealing company.

Coast To Coast To Tickets

The main aim of the company is to provide you with the key to your dream show; shows which you crave to see but alas don’t have the time to actually queue up and buy tickets to. Coast To Coast To Tickets- a ticketing agency is the solution to your predicament. This company is like a boon from heaven that works around all the hurdles that you would have to cross personally in order to reserve a seat to your favorite event. The hassles of ticket buying is now a distant nightmare that you can easily forget. The ticket agents of the Coast To Coast To Tickets is at your service to pave a smooth path for you to your desired event. The research team of the company functions in a well-regulated manner and comes up with options of vacant seats and also schedules of the programs and all you have to do is communicate your choice to them and they’ll arrange for the reservation of a seat to your favorite program. Coast To Coast To Tickets is a member of the National Association of Ticket Brokers (NATB) and the Better Business Bureau.

Coast To Coast To Tickets -Sports tickets

Tickets to National Football league (NFL) games, NBA basketball games ticket, NASCAR racing tickets, NCAA Football games tickets, Tickets to Tennis matches, Tickets to MLB baseball events, NHL hockey games tickets and tickets of golf games. You name it and the tickets to your favorite sporting events can be delivered to you through Coast To Coast To Tickets. If you find car racing fascinating then the tickets of NASCAR racing and tickets to Formula One racing events can be availed at the ticket counter of Coast To Coast To Tickets. If you are keen on watching the football, baseball or basketball games of colleges then this the company whose doors you should knock. Other sports events whose tickets may be obtained includes Soccer tickets, Motorsports Tickets, PGA Golf Tickets, Horse racing Tickets, Indy tickets, and WNBA Tickets.

Entertainment events tickets at Coast To Coast To Tickets

If you like watching the comic performances of comedians then a ticket to Comedy shows are the best way to amuse yourself. During weekends are you wondering what to do? And if you like theater then the best solution is for you to go and watch the theater that has opened in your city. If you are wondering where you will get tickets at the last moment; but your fears to bed for Coast To Coast To Tickets offers you tickets to the newly released theater shows in your city.

The Best Protein Water

What is the best protein Water to buy? I get this question all the time, and really, there is no best protein – many are very good for different reasons! In my opinion, it is futile and possibly detrimental to stick to only one brand for the following reasons:

a) I always recommend that you cycle your supplements so that your body does not get used to them thereby decreasing their effect,

b) For variety sakes alone, it breaks the monotony and allows you to try different brands,

c) To take advantage of the unique qualities offered by various brands, and

d) It is a good idea to switch the powders you use on a frequent basis to not develop any food intolerances or even worse allergies (I have an article coming out on this subject in the near future.) A blend that combines various protein sources (i.e. casein, egg, whey, and even beef if you can find it) is your best bet. I highly recommend the following: Ion-X Protein Water, Beverly International Muscle Provider, Biotest Low-Carb GROW! And Dorian Yates Approved ProPeptide.

protein water

High-quality whey protein water is excellent choices for post- workout nutrition since they get into your system fast to feed those depleted muscles. Casein, on the other hand, is a slow releasing protein as it recurdles into a solid in your gut prolonging digestion – this would be an ideal choice prior to your workouts or before going to bed. Anyhow, as far as whey powders are concerned, amino acid complex profile determines quality. I have in my possession a list of protein powders that were analysed for quality by an independent laboratory, but since I don’t want any of these companies breathing down my neck, I will only divulge that information to my clients. Remember one thing; you get what you pay for! Keep that in mind. Also, some people are quite sensitive to aspartame and lactose so you will have to find free versions of those. Taste will ultimately determine whether you purchase that powder again. Write in with some of your feedback on these products – I’d love to hear your comments.

One more thing, you could even mix protein powder into other foods to up the protein content and improve the flavour. Mixing protein powder in (slow-cooked) oatmeal is one option, but here’s another. I call it my “bedtime concoction.” Add a scoop of Extreme Formulations Ultra Peptide (vanilla) to a mixture of ricotta (whey) and cottage (casein) cheese. Not only does this provide both an anabolic and anticatabolic effect during sleep, it also tastes amazing – it’s like eating the cream filling of a cannoli without the pastry shell! Try it.

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