REACHING YOUR TARGET DEMOGRAPHIC

Having a well-defined target demographic (market) is essential for any business to thrive. When you were writing a business plan and choosing a location for your gym, you undoubtedly took into consideration the “type” of clients you intended to serve such as male or female, athletes versus general population or rehabilitation, age and even occupation or income level. But, a prime location and the desire to serve a specific demographic do nothing to fill your gym if 1. you don’t have a clearly defined message and 2. your message isn’t reaching the right potential customers.

Marketing is expensive and it does no good to throw money at a campaign that ultimately doesn’t convert a single client. That said, the best marketers take a step back and analyze the audience they wish to reach in order to craft the right message to reach them. You must “determine what segments exist in the overall population and create a clear and complete picture of the characteristics of a typical member in this segment”.

Think about the programs you offer and list out all of the features and benefits. What do you offer potential clients that they can not find elsewhere? For example, let’s say you offer a program for aspiring High School athletes. Do you work on agility? Speed? Footwork? Strength Training? What makes your facility the best place that they can get training? Indoor turf? Sport-specific training options? Former High School and College Athletes as trainers? Special Certifications? It is no doubt a costly program, because it is so specialized, so make sure you also take that into consideration. From there, you can break down different traits that each High School Athlete shares. So, your demographic profile has gotten more specific. Ie: Males,High School, Football players, ages 14-18, Middle to Upper Middle Class. Now that you know exactly who you are trying to reach and what you are trying to sell them, you can craft a message that appeals directly to them. In this scenario, because the majority of the target you are trying to reach involves minors, you will also have to consider targeting the parents or guardians as well. “A well-defined strategic demographic of your customers and prospects is half the battle in new client conversion. It also leads into the next phase of creating buyer personas which helps in both marketing and sales.”

digital marketing fitness

As soon as you have a clearly-defined target, you need to make sure that your idea and target are both viable. You should ask yourself these questions: Can I fill this program? What drives my target to make decisions? Will they benefit from my program? Can they afford it? How do I reach them?

So, now you have your demographic locked down, you have created the perfect message to appeal to them while highlighting the top level features of your program and you’re left with the other half of the puzzle – where is my target audience? As you well know, traditional forms of advertising are a dying breed and digital marketing is taking its place in full force. The trick is focusing your marketing dollars on the sites that attract your target demographic. And, marketing in this world can change from one day to the next as new apps develop and people migrate toward them. It’s important to stay on top of these migrations so you don’t keep campaigns going when nobody is seeing them.

Knowing exactly who to market to and where to find them help keep overall marketing costs low. These are the top sites that marketers use today for targeted approaches to digital marketing. Each individual site has its own set of rules about how you are allowed to advertise, but by choosing the site with the correct demographic, the rules are worth it. You’re going to get your product (your gym, your services) in front of the right people!

Facebook “A study conducted in 2015 indicated that 77% of Facebook users were highly educated females, with a majority of them over the age of 30. 58% of adults use Facebook.”

Instagram – “Instagram has overtaken Facebook and Twitter as the network with the largest population of younger userswith over 50% of people aged 18-29 using this medium.”²

LinkedIn – “According to LinkedIn, the fastest growing demographics in its network are students and recent college graduates, making up over 39 million users. 23% of adults use LinkedIn.”²

Pinterest – “Pinterest Users skew heavily toward educated females with disposable income. If your product is more of a leisure good, this is a good medium to conquer.”²

Snapchat – “Over 60% of Americans between the ages of 13 and 38 are on Snapchat.”

Twitter – “Surprisingly, Twitter skews slightly more toward younger male users.”²

YouTube – “YouTube overall, and even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.

Remember: fully define your demographic, craft a targeted message that will resonate with them and ensure that you don’t blanket the market with your message, rather utilize the mediums that are most likely to host the clients you want to reach. With these marketing strategy tips in mind, you’re already ahead of the curve.

At Profit Marketing Solutions, we strive to stay ahead of the curve in Digital Marketing Fitness Industry. Schedule your digital strategy call with us today and let us help drive your demographic through the doors.

Read Full Article on: https://pfmarketingsolutions.com/2016/10/27/target-demographic/

Web Portal Development and Enterprise Portal Development

Web Portal Development Canada – A custom web development Toronto company in Canada has pioneered the domain and has successfully executed top of the line portals that incorporate the latest technology and most interactive options to attract users to your website. We have an experienced team who understands the technicalities involved in the process of Website Portal Development and give customized product to fit to your specific requirements. The importance of integrating the latest technology development platform with an attractive usable design and navigation puts Web Portal Development Canada apart from a regular Web Portal Development company in Canada.

About Web Portal:

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Web is full of information and knowledge and there are many ways to retrieve. Web portal is one of the easy and resourceful modes that offer various resources and services like such as e-mail, forums, search engines, and online shopping malls that help the user of portal to interact with individuals and groups spread over the internet. A Web portal is a site that functions as a point of access to information on the World Wide Web. Portals present information from diverse sources in a unified way.

Our Web Portal Development Services and Solutions:

  • Customized application development for a web portal already in place.
  • New web portal solutions integrating a great interactive design with a latest technology platform.
  • Integrating third party applications such as payment gateways, open source interactive modules etc.
  • B2B portal solutions that provide comprehensive web services such as eCommerce application with shopping cart and e-Marketplace servicing as a business hub.
  • B2C portal solutions for a business to reach its target customer base. Provide a single point of contact to the users to effectively access wide spectrum of useful information, conveniently.
  • Corporate Web portal Development
  • Hosted Web Portal Development
  • Domain specific portal Development
  • Enterprise Portal Development
  • Online Travel portal Development(web site)
  • Knowledge Portal Development
  • Hotel Portal Development
  • Job portal Development
  • Entertainment Portal Development
  • B2B portal development
  • B2C portal development
  • E-commerce Portal

SUBMIT OR NOT TO SUBMIT

I have a theory about submitting a website using third party companies. You know the ones, “Your Site Seen by Millions. Submit to 500,000 Free Sites Now!” I have paid for and used some of these “snake oil” offers and like many others waited, and waited, and waited, and I am still waiting to see the shower of backlinks pointing to the intended site. I am starting to doubt that they are ever going to show up. At this point I would be satisfied with a sprinkle instead of the shower I had originally anticipated.

So, what am I worried about? Sites under my care are fairing very well without the “snake oil”. Emerald Tree Service just renewed their contract for still another year following the example of many other happy website owners. Let’s face it, for less than a thousand dollars a month not only do they pay for and receive Featured Listings in a network of sites used by millions, But they also during the past year were included in my continued exploration of San Jose SEO (which is an invitation sent at random to a select few and continues to provide me with a steady stream of websites to experiment with at absolutely no cost to the beneficiary.)  Emerald Tree Service comes up number two in the search on Google for “tree service Seattle” with the results page showing 968,000 web pages including those keywords.

san jose seo

Back to center. I never submitted Emerald Tree Service to any Search Engine not to mention any third party submit programs. So, here is my theory: It is better SEO to manually and strategically place the respective URL in High Ranking Directories like MapQuest, AOL, AnyWho, 411.com and let nature take its course. There are many examples to support this theory. Probably the most interesting is a company for which I San Jose SEO over a year ago. Namely Sea Tac Copy located in San Jose.

It started with a brand new URL which I helped Sea Tac Copy purchase from Godaddy. The keywords that were being targeted “Used Copier Seattle” were included in the new URL commonly referred to as “Sandbox URL” by Google and most of the SEO community. Sandbox is a name used to refer to URL’s less than 12 months old and is considered very, very difficult to obtain high rankings with Google during the initial 12 month period.

To make this long story short. After getting my coveted list of high ranking sites to point to Sea Tac Copy’s URL and mixing in a few other select Blog’s and of course personally Optimizing a couple of my Pillar pages on the Net, the URL went to #1 and #2 within a few weeks for the search term “Used Copier Seattle” and has been there for over a year.  This was and is still directly ahead of “BuyerZone” which is still #3 and a page known to have over 50,000 backlinks and tons of content.

CONCLUSION: I believe that with the correct linking and strategically placed keyword phrase that a San Jose SEO Services web page maybe better off without submitting at all.

Choose Right eCommerce Development Solution for Your Business

Growing popularity of online business speeded up e-commerce software development. Merchants who want to begin selling online right away or large volume sellers, decide on cost-effective ready-made software solutions. Those pre-packaged and ready to go software products allow opening your e-store instantly and at a low cost. It is a good alternative for new busy businessmen to set up an online business and get it running in the shortest time possible.

E-commerce software system can be developed and tailor-made to meet special business requirements. Custom systems address unique configuration, business processes and practice as well as specific end-user expectations. The customized software will handle all spheres of client needs including a rich variety of payment methods, payment security, different shipping options, inventory tracking, and numerous others. A successful storefront will give buyers the choice and tools to help them fulfill all their shopping goals.

E-commerce Developemt

How to choose the right e-commerce website development to suit your online business model? You have to define your needs first and this will help you to decide on the most suitable software product. You need to examine all business aspects that are crucial to running your specific e-commerce enterprise. Take into consideration such determinants as flexibility, ease of use, adaptability to change in client need, SEO-friendliness, and marketing, sales analytics, e-store performance tracking. Formulate your sales and marketing plan as well as specify your target consumers and client support structure. In order to succeed in a highly competitive online marketplace, you need a well-thought-out business scheme which, in turn, will point to the most suitable e-commerce software option for you.

Now, the time for the technical side of your Internet business. This one is to be handled by the right e-commerce software solution. Nowadays, eCommerce web development services aimed at making it easy for merchants to focus on the business aspects of e-commerce without bothering at all about the technical end of operating e-store. Modern quality e-commerce solutions offer such comfort and manage all the technicalities of e-commerce processing and technical knowledge is not required on your side.

Professional e-commerce software solutions are reliable, stable and ready to adapt when changes come. So what you get – no matter if you go for cheap readymade or more expensive custom e-commerce products – is a fully functional user-oriented storefront.

Try Best SEO Company in Los Angeles Get Better Rank

Being a business owner, you need to promote existing website of your business in the online world. Well, everyone understands that 21st century is the period of Internet. Thus, online presence of a business is pretty important for every business owner irrespective of the size of their business. In case, you are searching for the Best SEO Company in Los angeles then you are at correct web page.

los angeles seo agency
los angeles seo agency

Get Best SEO Company in Los Angeles With No# 1 Rank

Yes, we believe in this on the basis of our contribution in creating online reputation for over twenty businesses across India and many other countries. Our client list has names of market leaders from many verticals like, Auto Industry, Fashion Industry, Hotel Industry and Transport Industry.

Our SEO strategy is distinct and capable of sufficing the needs of your business. We worked according to the approved Google Guidelines, keeping in mind, benefits of our client’s business. As a result of this, our clients have enjoyed guaranteed result on their investment over us!

If you are having your own seo web marketing team and can’t get desired results from their effort then also, you can turn to our advanced SEO strategies. In the era of advanced globalization, many business leaders love the decision of outsourcing of projects to reliable agencies. Well, we also provide SEO services in this mode too with customized packages as per your industry. Certainly, outsourcing is a cost-effective option. We love to support businesses and as a result of our smart work, our clients love to name us as the Best los angeles seo agency.

This is also a fact that Los angeles is a SEO companies’ hub. From small sized service providers to big names, there are over two hundred SEO companies in this region. Thus, one business leader needs to mind following factors while selecting one reliable agency for the SEO work over the business website;

  • Innovative Strategies
  • Experience In Market
  • Cost Effective Offers

Well, you should choose us among the crowd of internet marketing service in this region because we are above all others in these three aspects.

Our SEO services are all about White hat technique which innovatively covers modern business web development as well as SEO work. Here, our experienced SEO team can give better results within affordable cost! Our SEO expert team has a bunch of innovative people who understand core of Google guide line and their foresight is enough to keep your website’s ranking even after the next algorithm updates. That is why; clients say this company is the Best SEO Company in Los angeles.

Along with SEO Services, we can also help you on website design level in having appealing and most importantly customer–friendly website layout. Our team smartly works over Keyword analysis and can also offer SEO articles to uplift your website’s SERP position.

What we have in our SEO Packages that can’t be easily available in other SEO agency proposal. We will work to identify prevalent search-queries as per your businesses for creating higher sales levels through your website. Our SEO articles will be really supportive in creating authority for your website. Our experts will be working for Page Submission to share your website over search engines and complete formula to optimize respective search-engine will be there to boost online presence your business website. Link Exchange is another feature of our SEO which will be effective to raise your website’s traffic.

By having our SEO packages, your business will have better visibility over the web. We will provide multiple valuable links to your website for more traffic. Thus, you will notice rise in the ranking of your business website within the set timeline.

Better ROI With Our Advanced Search Engine Optimization

Services provided by our team will come with the promise of better ROI. You will be having all sorts of reports to understand everything done for your business website. Our experts are experienced enough to create reports in an easy language to make you aware of the most critical level of SEO services like tracking of traffic and reference route! We will be continuing our suggestions to improvise and maintain the presence of your website even after accomplishment of core project on a minimum cost for SEO consultation.

Yes, it is time to end your search for Best seo marketing los angeles and give us an opportunity to prove our effectiveness on your business projects soon. Rely on our SEO resources and see quality of our work to enhance presence of your website in SERP!

 

The Need For NoFollow Attribute

NoFollow attribute was conceived to put off spammers from taking excessive benefit by relocating backlinks in discussion forums, etc. Or you can say, a nofollow attribute is essential to prevail over the dilemma of spamming in comments. During the last ten years, the internet has come forward as a superb means for SEO advertising. A lot of websites that made their first appearance in initial stages have blasted into recognition in a flash, and for several others, the popularity has been unparalleled. As the sprint to produce web-presence raised up, they need to be extensively linked too developed manifold San Jose SEO Expert.

Discussion forums turned out to be the first prey of link spamming. At the same time as discussion forums can cope with the issue, blogs need the solution because they are for the most part one-person labors, which is comprehensible for the reason that blogs are mostly run as personal comments and interpretations.

Spamming with unnecessary remarks by those whose exclusive rationale is to look for great search engine ranking by posting backlinks to their sites turned out to be a real danger. Bloggers were on the verge of demolition for this huge problem of spamming. Time and again, unsystematic spamming discourages those who are eager to post unadulterated comments.

NoFollow attribute has to be put inside an anchor tag.

For instance: click here. When NoFollow attribute is put in, it indicates to search engines to the result that the link does not have support for having seen in the webpage. Nofollow attribute is a pointer of dislikeness of a hyperlink in the webpage in which it has been inserted SEO Company San Jose CA.

More and more it is seen that just taking in the nofollow attribute will not be capable of arresting content-spamming. Actually, to a great deal, the blog software mechanically incorporate no follow attribute in remarks’ backlinks but has no control over spamming.

How to deliver a Happy User Experience for Mobile Apps?

Imagine yourself as a restaurant owner. Your guests come in for dinner and they feel disappointed with the presentation of the food. The whole dining experience is the User Experience (UX). In general terms, UX is a combination of content and user interface. Just like users at restaurant look for dishware as well as food, mobile app users look for “usability” of the app. Users also look for intangible benefits emotional satisfaction, efficiency, sense of belonging, and others: https://www.webcures.net/.

Good user experience is important as it makes your product accessible and interactive. To deliver a happy user experience, one needs to conduct user research to understand the users’ expectations and preferences. Gather your data from users and other tools to know how can your mobile app deliver an amazing user experience. Listen and absorb when you have conversations with your prospective clients to get an idea about the opportunities.

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Make a Wireflow

A wide flow is a map out of the process. It includes the skeletal framework of the mobile app and also marks the relationship between different sections and pages. Include the minimal details in the wireflow before starting the visual design of the app. It is important to include button sizes, images size, font size, and page layout of your mobile app in the wireflow to help the mobile app developers understand the functions and features.

Put yourself in users’ shoes

We often make the mistake of thinking users as our clients. Step into your users’ shoes and plan the User Experience of your mobile app. Maintain an equilibrium between users’ needs and objectives when planning the UX of an app.

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Collaborate with all the departments

User experience design alone is not enough to create a “usable” and “happy UX app”. You should collaborate with the clients, users, designers, mobile app developers, project managers, and other team members to make your project a success. When everybody pitches in with their ideas and voice of opinions, magic is sure to happen.

Our Approach

We have a team of UX designers, visual designers, and interactive developers who collect in collaboration with our clients to make sure that mobile apps conduct the right message and attract the right audiences. Contact us now to develop your next mobile app.

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Places That You Can Find HIPAA Data Breach

Pre-packaged generic test files, fast intelligent testing process, test files for wedi snip types 1-4, line of service files, no need to translate ig’s into test cases, no need to learn edi test file tools Reduced dependency on additional staff, provides enormous roi for any covered entity custom made specific test files use internal data to create edi files unit, system and uat test files and processes the best way to prove compliance readiness create large batch files for load testing better than any process you are using today customized solutions to fit individual needs contact us today to get your testing effort off to a great start. There is no need to struggle with compliance initiatives, by partnering with us you get our expertise in the fields of software testing, test files and testing methodologies. We work hard for only one goal, successful hipaa implementations for our clients using only the best ideas and solutions.

HIPAA Data Breach
HIPAA Data Breach

Special Note: These test files work seamlessly with all vendors that participate in the program. If your translator or validator is not currently involved in, ask them to participate. is a collaborative effort among the leading validators and translators to reach a common consensus on HIPAA edits for easier HIPAA Data Breach implementation and trading partner ramp-up. Without you may be wasting tens of thousands of dollars on your HIPAA implementation. is the only non-profit, vendor neutral industry collaboration involved in setting standards for conformance to the HIPAA implementation guides.

Welcome to our HIPAA Data Breach testing document library offering complete testing documentation templates to assist your HIPAA Compliance Monitoring efforts. The templates are available for download and we also offer customization and consulting for test strategy and test planning. We provide on-site or off-site assistance for all aspects of your testing needs.

Benefits: easy to use templates, documents the testing effort, faster ramp up of testing, easier test case creation, makes regression testing easier, template list, test plan, test strategy, test case logs, test certificate, test script, test specification, test summary, test tool automation, testing guide, testing roles, regression testing, test results record form, testing process improvement

The HIPAA Data Breach Program is intended to assist the needs of small and medium sized healthcare organizations, their business associates and software vendors by offering an affordable solution for HIPAA testing and compliance efforts. Basic offers test files in individual transaction sets intended for organizations that are just underway in their testing efforts or may only need a few transactions to test, like medical billing companies that only need to test 837’s in their role as business associate to the provider.

The Basic test files contain the same data available under the Gold program just broken out into individual transaction sets for value and savings to covered entities and their business associates. Basic test files are available for online purchase and upon receipt of payment, an email will be sent to the recipient with instructions for downloading the test files from our FTP server.

Compliant and non-compliant test conditions bullet expected results for each transactionb free hcco online hipaa testing account 25% savings certificate on hipaa certification available to test the 4010a1 version files are batched using 1 isa/iea, 1 gs/ge and multiple st/se segments. The board of directors approved the privacy certification program for business associates. The ba program will utilize independent accredited third party certifiers to administer the program requirements.

The business associate certification program conforms to the HIPAA Privacy Monitoring and security rules as it relates to: privacy protections for oral, written and electronic protected health information policies and procedures for the secure use, disclosure, and storage of phi; employee training in protection of phi; consumer rights; and relationships between a business associate and their covered entities.

Protect Your Patient’s With Healthcare Data Breach

The protection of health records is paramount. A recent Ponemon Institute study, American’s Opinions about Healthcare Data Breach Privacy, notes that over 75% of those surveyed believe that protection of healthcare record privacy is important to very important. Unfortunately, it has been discovered that 80% of healthcare organizations say they have had one or more data breaches that involve the loss of health information.

With the recent passing of the Health Information Technology for Economic and Clinical Health Act, companies in the healthcare industry are provided financial incentives to bring healthcare records online. While bringing Healthcare Data Breach online may contribute to greater quality Health Data Breach in the long term, it also creates opportunities for data thieves, putting customers, clients and employees’ medical data at risk. As a result, the Act extends the Health Insurance Profitability and Accountability Act’s (HIPAA) rules for privacy and security practices for electronic transmission of medical data.

Healthcare Data Breach
Healthcare Data Breach

However, it also tightens regulations around enforcement and penalties for not adhering to the data management and breach notification requirements. Healthcare organizations are now responsible for understanding these new laws and must have infrastructure and safeguards in place to protect medical records and an individual’s PII, and PHI. According to Ponemon Institute research, “Electronic Health Information at Risk,” the average expense incurred for a company to address a medical data breach is record. Those companies that do not closely follow the new requirements can incur damages of up to M.

At every level the enactment of the HITECH Act changes the landscape for how healthcare companies manage and protect data. Investing in the infrastructure to keep healthcare records safe is critical in maintaining a healthy business and customer loyalty.

Unfortunately, most companies in the healthcare industry are not making these investments. According to the Pnemon Institute study “Electronic Health Information at Risk,” more than 60% of healthcare industry IT professionals surveyed believe they do not have enough resources to ensure that personal health information is kept safe. Additionally, 70% say that the senior management of their companies does not view privacy and data security as a top priority.

With the necessary safeguards not being implemented, the increased exposure to identity thieves increases. This in turn can put companies at risk for potential data breaches and at risk for loss of business from loyal customers. Healthcare Data Breach can result in significantly reduced customer confidence, and therefore will lead to less revenue. As reported in a recent study by Javelin Research, HIPAA Data Breach, 45% of breach victims have less confidence in a business as a result of being victimized by a data breach.

How an organization handles a breach, should one occur, has significantly changed due to the more stringent notification requirements defined by the Healthcare Data Breach. Now more than ever, it is critical that the healthcare industry be aware of the new requirements and standards.

Getting Marketing Results from an Denver SEO Consulting

More than half of all searches made each day are for local services or products, so having a webpage that ranks highly for local searches will likely bring your business more customers.  Did you invest time and money into a site that looks good but doesn’t produce referrals?  At Denver SEO we can help optimize your existing site to show up for regulars that are near you and who want to buy.

Denver SEO has the knowledge and experience to get your webpage to the top of the search engine results page for terms your potential regulars are searching for.

Our Denver SEO experts want to value your business, your customers, and help you reach them on search engine listings, map listings, and more.  We can review your website to develop a custom “Marketing Plan” quality SEO Company In Denver Plan for your business detailing strategic high-level vision, action items, proposed SEO buildout and terms to target, and how to do it .  The specialist at Denver SEO wants to help drive more traffic to your website.  And if you wish to scale, we’ve got you covered too, with an excellent track record of position excellent sites for countrywide and globally competitive terms.

We understand that more website visitors doesn’t necessarily mean more business, but more focused and qualified traffic landing on a page optimized for conversion does mean more business.  Looking for a Denver SEO advisor?

Denver SEO can be a crucial asset in marketing your business or company because we understand how major search engines, such as Google, determine your ranking on the results page.  More than half of all internet searches each day are for local products and services, and we understand the importance of getting your local business noticed.  We have experience structuring and building your website using keywords that are known by major search engines, helping your website rank highly and be easily found.

Unfortunately, there is not a to get your webpage ranked; but with the help of the Denver SEO experts, you can be sure your website will begin to see results in as little at 4-8 weeks.  We have helped clients ranging from small businesses to large, well-known companies and we can help your company (local or otherwise), too!

Search Engine Optimization is the process of making a website more visible on a search engine’s results page organically, giving your webpage stronger web presence.  SEO is an internet marketing tool used to SEO Consultant Services attract more visitors to your website which will likely lead to an increase in business. Guiding more traffic to your website with help from Denver SEO should lead to higher conversion rates for your business or company.

These days, major search engines such as Google are most commonly used to look up information and the first page of results is most often where people click to find their information.  Search Engine Optimization (SEO) uses keywords that are recognized and trusted by major search engines to help your website rank higher than the competition.